Featured method note
Software Cold Email CTAs Should Offer a Bounded Choice
Match the next step to the buyer’s evidence stage instead of demanding a demo before relevance is established.
2026-09-08 · Julian Hartwell
Crunchbase company research notes
AI Sales Prospecting Is an Exclusion System First
2026-09-08 · Julian HartwellLearn why reviewable fit and exclusion decisions matter more than message volume in AI sales prospecting workflows.
Read moreI Sent 41,000 Cold Emails and Got 4 Replies—A Mass Email Deliverability Story
2026-09-07 · Julian HartwellA RevOps lead's story of a mass email disaster that crashed domain reputation in 2023—and the deliverability best practices, cold email tool features, and agent-native prospecting switch to okkigo that rebuilt it.
Read moreOkki-Go Workflow for RevOps: How It Works, What to Avoid, and the Mistakes I Made
2026-09-07 · Julian HartwellWhat is Okki-Go and how does Okki Go work for RevOps? An honest FAQ covering the Okki-Go workflow, intent data providers, cold email automation, and whether a B2B sales team should use a Sales Navigator scraper.
Read moreLead Generation And Prospecting: What the Evidence Changes
2026-09-07 · Julian HartwellBuild a shared qualification language while preserving the different work, evidence, and measures of each stage.
Read moreStart With the Purchase Situation
2026-09-07 · Julian HartwellLearn how to find buyers for your business by defining the purchase situation, selecting channels, qualifying fit, and improving from real buyer outcomes.
Read moreokki-go Outbound Research Taught Me a Better Question Than “Which Email Lookup Tool?”
2026-09-04 · Julian HartwellA B2B procurement perspective on okki-go outbound research, okki-go data coverage, email lookup tools, email verification accuracy, and when LinkedIn connections actually help sales teams.
Read moreWhat Data Is Required to Find a Professional Email? A Sales Tech Buyer's Honest Deep Dive
2026-09-04 · Julian HartwellA sales technology buyer shares why professional email finder tools fail, what data is required to find email reliably, and how LinkedIn Sales Navigator fits into a modern outbound stack.
Read moreCold Email Icebreaker Examples Built on Relevant Evidence
2026-09-04 · Julian HartwellUse verified business triggers to open a relevant question without turning public personal details into forced familiarity.
Read moreQuality Lead Generation: Calibrate the Evidence for Action
2026-09-04 · Julian HartwellDefine quality lead generation through explicit action thresholds, false-positive and false-negative costs, reviewed tools, qualification, and downstream m
Read more